Our website was created from a simple idea, a modern looking blog, with what the user expects, not force feeding information: Simplicity. We came up with the idea intuitively, but the name took a lot longer than we expected. We knew exactly what we wanted once we got the name, which again simplicity shines through on. Our design came to us naturally, and based it on what we felt was missing from the websites we visit everyday. Neither too much, nor too less. Now, we are just getting the site up and running, and we are a very happy  team of tech lovers.